JUST IN: Leading tennis player at Serbia, Novak Djokovic Terminates Contract Over Management Dispute.

Novak Djokovic, the Serbian superstar and one of the greatest players in tennis history, has ended his contract with his longstanding management organization, IMG.

The decision comes amid persistent conflict between Djokovic and the company over a number of topics, including strategy, branding, and salary. Djokovic’s exit from IMG represents a watershed moment in his career, as he now must navigate the business side of tennis without the advice and assistance of one of the industry’s most prominent and influential agencies.

While Djokovic’s reasons for leaving IMG remain unclear, some speculate that the split may have been motivated by his desire for more control over his career and his image.

Throughout his time with IMG, Djokovic had been vocal about his dissatisfaction with certain aspects of the agency’s management style, including their handling of his sponsorship deals and public relations.

“Novak has always been a very independent and opinionated player, and I think he felt that he wasn’t being listened to by IMG,” said tennis analyst Mary Carillo.

Djokovic’s move also highlights a broader trend in tennis, as top players increasingly seek to exert more control over their own careers and pursue a variety of business ventures and side projects outside of the sport.

From Roger Federer’s stake in On running shoes to Serena Williams’ investment portfolio, many tennis stars are now looking beyond the traditional boundaries of the sport to build their personal brands and extend their influence.

“Novak is a shrewd businessman and he understands the value of his name and his image,” said former player and current commentator John McEnroe.

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